John I. Haas Presents
Engineered for peak sensory performance and ultimate peace of mind, from pilot brew to industrial scale.
Enhanced Pellets
Simplicity, Standardization, and Superior Quality: Developed as a next generation hop pellet solution for brewers of all sizes, LupoCORE provides the consistency and scalability you need with the peace of mind you deserve.
LupoCORE™ built on Haas' advanced pellet processing and Sensory Plus-selected hops, delivers exceptional quality and consistent outcomes in a familiar format that requires no change to your brewing process. Through cold processing and refinement, LupoCORE concentrates essential oils and resins, maximizing hop impact beyond standard T90 and boosting brewhouse performance.
And with Sensory Plus included in every batch, LupoCORE ensures consistency across varieties and crop years, streamlining selection and contracting while minimizing variability. In a competitive market, it provides brewers with the control and scalability necessary to achieve exceptional quality and flavor in every batch.
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Engineering Excellence
Discover the precision engineering and advanced processing techniques behind LupoCore™ and LupoMax® hop pellets. See how our commitment to quality delivers unmatched brewing performance.
Concentrated Pellets
LupoMAX® When it comes to pure pellet performance, LupoMAX set the standard for enhanced hop expression, reduced process loss, and improved brewhouse efficiency for brewers around the world.
LupoMAX® pellets help brewers do more with every batch: bigger flavor, greater efficiency, and more dependable results. By concentrating lupulin and reducing vegetative matter, LupoMAX delivers up to 50% more flavor intensity per pound than T90 pellets, so you get the flavor impact you want with fewer hops and higher yields.
Perfect for whirlpool or dry hop additions, it ensures consistent alpha acid levels and reliable outcomes from brew to brew. Backed by Sensory Plus for added consistency, LupoMAX takes the guesswork out of recipe management while saving on shipping, storage, and handling.
Sensory Technology
LupoCore™ and LupoMax® integrate Haas' proprietary SensoryPlus™ technology to deliver unmatched sensory clarity and brewing control. Our sensory validation ensures you consistently achieve your intended flavour profiles, batch after batch.
Sensory Plus is a multi-layered selection process combining expert sensory evaluation with advanced technical analysis. It's how we ensure that hop products like LupoMAX and LupoCORE, perform consistently in your brewhouse, batch after batch, year after year.
Every harvest, sensory data is collected and carefully analyzed, guiding the selection of specific lots for each variety that meet target flavor and aroma profiles from the prior year. The resulting blends prioritize specific dominant attributes, ensuring that Lupo Series pellets deliver consistent brewing performance, reducing variability and minimizing beer loss while maximizing true-to-type hop character.
Testimonials
From 100 to 100,000 barrels, brewers worldwide have adopted Lupo Series pellets to help achieve their quality and production goals.
"LupoCORE exceeded our expectations! Great hop expression in the final product all while being super easy to use process wise. Using these pellets made cleaning up everything super easy, (in the) kettle and fermenting vessel, we noticed way less sticky vegetal matter."
"The attention to selection for LupoCORE, along with utilizing comprehensive data makes, makes it a great alternative to hop selection. LupoCORE combines a team that has a ton of hop selection experience, along with years of selection data from HAAS, the two aspects combined make for a high-quality product."
"Outstanding pellets; soft and easy to break apart, dispersing more effectively than T90s, with an intense, true-to-type aroma that rivals the best lots available. Although we typically use a higher dose for dry hopping, these delivered more impact at a lower rate. If consistency holds, this could be a game changer."
"A consistent true to type product like LupoCORE... doesn't require the huge logistical and financial burden of hop selection [is] a huge plus to the brewing industry as a whole. I am impressed with what I've seen of this product throughout our extensive testing."
"LupoCORE is great. Makes varietal specific pellets more consistent and accessible."
"The consistency with LupoCORE in its true-to-type profile, coupled with the increased dispersibility we observed and higher perceived aroma, all contributed to a better-quality final product."
"[What] I enjoyed the most was how true to style the hops were throughout the whole brewing process. What differed from other T90s was the intensity in aroma and flavor allowing us to conclude... it's definitely a power-house."
"Knowing that each year the pellets will be true to type allows brewers to build beers around a particular varietal and not worry that next year's purchase will be entirely different."
Limited Production
Heed the call and join a growing list of brewers who stand out using our Lupo Series pellets. Priority access for our 2025 production run will be given to brewers who pre-register.
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